FiddleSticks

Brand Identity/Logo Design  |  sign & display design

The key aspects of this project were to capture a contemporary, slightly radical approach to reflect the name. Fiddlesticks being representative of confusion or a conundrum, the logo was to lend itself in this direction through irregular angles and shapes. The two ‘F’s, both reversed and one upside down form the negative shape of the ‘S’ – a true conundrum.